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About Tony

Tony Krance CFP® AIF® MBA, is the Founder of AFK Investor Coaching, a Fee Only Registered Investment Advisor company. Tony obtained a BBA from The University of Wisconsin-Oshkosh, and a MBA in finance from Wayne State University, Detroit, MI. Tony also holds the distinguished professional designation Certified Financial Planner(CFP®) practitioner.

Tony has been awarded the ACCREDITED INVESTMENT FIDUCIARY®  (AIF®) designation from the Center for Fiduciary Studies.  This designation signifies training in the fiduciary standard of care and investment best practices.

The fiduciary standard of care essentially states that the advisor must work for the exclusive benefit of the client.  While the typical advisor working for a brokerage firm, is only required to follow the suitability standard.

Since 1992, Tony has enjoyed coaching people to make wise decisions regarding the creation and preservation of wealth, and the realization of lifelong dreams.  Tony enjoys golfing, bicycling and spending time with family and friends.

Located in Green Bay, Wisconsin, AFK Investor Coaching specializes in helping retirement plan sponsors and trustees reduce and in some cases virtually eliminate their fiduciary responsibility and guide plan participants to a successful retirement..

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"Separating Myths from Truth" A four-part presentation
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"Separating Myths from Truth"
A four-part presentation that tells the true
story about investing.

Part 1: Dispelling Myths

  • Stock Selection - smart vs. lucky?
  • Track Record Investing - seeing the future?
  • Market Timing - right place at the right time?
  • Cost of Investing - what you don't see can hurt you!

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Part 2: The Story of Investing
- Free Market Portfolio Theory

  • Capture market returns
  • Manage market volatility
  • Based on 50 years of research

Part 3: Building a Better Portfolio
- Average Investor Equity Performance

  • Why are returns so low?
  • How does diversification affect return and stability?

Part 4: 20 Must Answer Questions
for Creating Lasting Peace of Mind