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INVESTMENT TRAP #7:

The "I'll stop when I get even" reflex.

"Is controlling risk important?" Most investors would answer "Yes." Yet many of those same investors do not have a clear understanding of how to measure the amount of risk in their portfolio.

And if you cannot measure the amount of risk, you cannot control it.

Most investors have not been given a meaningful way to compare and contrast the risk inherent in creating and managing differing mixes of assets in their portfolio. When the market drops, they are shocked at how dramatically their portfolio is affected. They had no idea they could lose so much because they were never given the statistical tools to understand the risk.

When faced with an unexpected loss, many investors find it difficult to face. In some cases, they will deny any real loss and defend their decisions. Like a gambler who brags about a big night of blackjack and forgets two losing nights on the craps table, some investors will selectively remember the "wins" and deny the "losses." Psychologists call this behavior "hindsight bias."

Remove the mystery surrounding the investment process by understanding the myths about investing.

Check out "Separating Myths from Truth."

"Separating Myths from Truth" A four-part presentation
that tells the true story about investing.
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"Separating Myths from Truth"
A four-part presentation that tells the true
story about investing.

Part 1: Dispelling Myths

  • Stock Selection - smart vs. lucky?
  • Track Record Investing - seeing the future?
  • Market Timing - right place at the right time?
  • Cost of Investing - what you don't see can hurt you!

Sign up ABOVE to learn more

Part 2: The Story of Investing
- Free Market Portfolio Theory

  • Capture market returns
  • Manage market volatility
  • Based on 50 years of research

Part 3: Building a Better Portfolio
- Average Investor Equity Performance

  • Why are returns so low?
  • How does diversification affect return and stability?

Part 4: 20 Must Answer Questions
for Creating Lasting Peace of Mind